Bono Claims US Election Can 'Relaunch Brand USA'

by Jarrett Martineau | October 30, 2008 at 07:33 am

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Leave it to the U2 frontman and the New York Times' newest op-ed columnist, Bono, to offer another witty quip on global politics (and branding?) -- just in time for the US election.

And to an audience of Starbucks employees, no less.

U2 frontman and activist Bono said Wednesday that next week's presidential election provides a great opportunity to "relaunch Brand USA" amid worldwide scrutiny.

The way the U.S. is perceived — "Brand USA" — also means something, he said. And it's never been so closely watched, said Bono, who didn't endorse either candidate for president.

Regardless of who wins, "it's a great chance to relaunch Brand USA," he said.