Brits Ban Beer Ad
The British have been known to be uptight, but the banning of an advertisement for Miller Genuine Draft seems to be a new level. The advertisement was banned because the Advertising Standards Authority (the UK body charged with policing the UK advertising industry) claims that the ad appeals to under aged drinkers.
A beer advert showing doing tricks on roller skates has been banned for appealing to children. The Advertising Standards Agency has banned the advert for Miller's Genuine Draft. The TV watchdog ruled the one minute advert had breach two rules designed to prevent firms from making drinking look cool to youth.
I don't know what kid under the age of 18 has even seen roller skates. But alas the Brits deemed it so.
Here is an excerpt from the statement.
The ASA said: "We considered that the action of roller skating, particularly when combined with the effortless cool of the execution of a series of tricks, was likely to appeal strongly to under 18s.
"We considered that the somersault over a group of dogs, the jump through a tyre and the backwards descent of a staircase constituted daring behaviour, and concluded that the ad associated alcohol with feats that would be considered dangerous, and appeal strongly to under 18s."
Here's the actual ad judge for your self.