Culture

Brits Ban Beer Ad

by ryan | September 18, 2007 at 10:51 am

952 views | 5 Recommendations | 3 comments

The British have been known to be uptight, but the banning of an advertisement for Miller Genuine Draft seems to be a new level. The advertisement was banned because the Advertising Standards Authority (the UK body charged with policing the UK advertising industry) claims that the ad appeals to under aged drinkers.

A beer advert showing doing tricks on roller skates has been banned for appealing to children. The Advertising Standards Agency has banned the advert for Miller's Genuine Draft. The TV watchdog ruled the one minute advert had breach two rules designed to prevent firms from making drinking look cool to youth.

I don't know what kid under the age of 18 has even seen roller skates. But alas the Brits deemed it so.
Here is an excerpt from the statement.

The ASA said: "We considered that the action of roller skating, particularly when combined with the effortless cool of the execution of a series of tricks, was likely to appeal strongly to under 18s.

"We considered that the somersault over a group of dogs, the jump through a tyre and the backwards descent of a staircase constituted daring behaviour, and concluded that the ad associated alcohol with feats that would be considered dangerous, and appeal strongly to under 18s."

Here's the actual ad judge for your self.

6 See all footage | View Slideshow

Share: email story | add to any | | facebook | stumbleupon

recommend This comment thread is now closed

babblingdweeb

at 11:04 on September 18th, 2007

I should start rollerskating to work...

The Anglo American

at 11:28 on September 18th, 2007

I've seen the add and it clearly provokes dogs to drink Miller - anybody can see that!

liamssoft

flagged this story as Good Stuff

at 15:13 on September 18th, 2007

Ryan Nadel, Currently, the BCAP TV Advertising Standards Code states that: “ads must not be excessively noisy or strident. Studio transmission power must not be increased from normal levels during advertising.”

This Code is broken in nearly every British advert and is far more annoying than a guy riding his roller skates in a beer advert. If they are worried about encouraging youngsters to drink then ban all drinks adverts from TV and newspapers. Good stuff.

The most complained about British advert was KFC Zinger Crunch Salad (2005)
1,671 complaints - Not upheld
Complaints were received that this TV ad, which showed call centre workers singing with their mouths full, was unpleasant to watch and could encourage bad manners amongst children. The ASA did not uphold the complaints, stating that the ad was unlikely to undermine table manners taught to children and that care had been taken to avoid the unsavoury sight of food in the women's mouths.

And now another advert banned this week Stella Artois' misleading ads