Cheesy Poofs to Debut at 2011 San Diego Comic-Con

Cheesy Poofs: From South Park to Real Life

To celebrate the 15th anniversary of South Park, Comedy Central teamed up with junk-food giant Frito-Lay to create a limited-edition run of Cheesy Poofs.

• Cheesy Poofs are Erik Cartman's favorite snack.
• The real-life Cheesy Poofs will probably be repackaged Chee-Tos Puffs, but whatever, right?
• Cheesy Poofs will debut at San Diego Comic-Con 2011, and be available at Wal-Mart thereafter. That makes a certain amount of sense.
• South Park is 15 years old!
  

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South Park - Cheesy Poofs Commercial Champion

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Comdey Central is recreating part of South Park Avenue and the school cafeteria outside the SDCC venue as part of an immersive marketing effort.

Fact: the single best South Park episode is the one with Barbra Streisand, Leonard Maltin, Sidney Poitier, and Robert Smith.