Coldplay buy a bakery to use as base to promote album

COLDPLAY have taken over a bakery as their new headquarters.

But the X&Y hit-makers have no plans to make cakes.

Instead, the four-piece are planning to promote their forthcoming album from the former breadmakers.

And they are hoping the derelict-looking building will allow them to publicise Viva La Vida Or Death And All His Friends in peace, and no doubt make them plenty of dough at the same time.

Singer Chris Martin said of the building in Primrose Hill, north London: "For years, I used to walk past it every day and think, 'What an ugly place.'

"Then, one day, a 'to let' sign appeared outside. I thought, 'Hmmm, that place is so ugly, I bet no one would bother us if we move in there.' The singer also told NME that he chose the location especially because he felt the building's "ugly" appearance would deflect attention from the group and help them to avoid photographers.

Guitarist Jonny Buckland added that it was the first time the band had a place to call home since their student days.

He said: "We've not had a proper band home since we were rehearsing in my student bedroom in 1999."