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Digg to Roll Out Ads, Users Will Bury Them
by Truemorist | August 6, 2009 at 03:30 pm
109 views | 4 Recommendations | 6 comments
Digg is rolling out a new ad platform, in which ads will appear inline with other Digg headlines. Users can vote the ads up or down, which affects the price paid by the advertiser.
We'll see how this plays out... we all know that netizens love free sites, but hate ads. I'm betting that users will pound the crap out of the ads, driving their prices into the upper stratosphere.
A recap of how it works: your Diggs, buries and clicks influence a quality score that determines how often the ad gets displayed, and ultimately how much the advertiser pays per click. The more you Digg an ad, the less the advertiser will have to pay; the more an ad is buried, the more the advertiser is charged, eventually pricing it out of the system.


Most RecentMost Recommended Comments (6)
at 19:17 on August 6th, 2009
Interesting site, but much advertisments on him. Shall read as subscription, rss.
at 20:34 on August 6th, 2009
Is Digg doing this because it is hurting financially? If the answer is yes, it will be interesting to see how Digg users will impact the future of the company and/or website by users' use of this "click influence" technology. I don't use Digg that much, but I know of it....
at 21:32 on August 6th, 2009
Those advertisers will pay through the nose - the ad's will be buried with gusto!
Stumble is owned by eBay, Digg, Reddit and all those other will be bought out by much larger companies and used as lost leaders - if they don't they will die.
Murdoch, as most have seen, will be charging for content - and internet users detest ad's - after all, we all pay to get online. If getting online was totally free for all, I don't suppose that we would mind looking at intrusive ad's - asking us to pay and then click an ad so we pay for someone's Rolls Royce - well that just irks too many people.
The ISPs and those trying to get our well earned bucks should get their heads out of their arses and think outside the box.
at 23:17 on August 6th, 2009
I might change for the look kind of sexy for a Linux distro.
at 01:56 on August 7th, 2009
Thanks for post. Nice to see such good ideas.
at 11:14 on August 7th, 2009
i think this is true.
read what i think at
www.thirdie.com