DRUM! Founders Roll Out Niche Ad Marketing Network
drummer40 | September 22, 2011 at 08:30 amby
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San Jose, Calif., -- Over the last 20 years, Phil Hood and Andy Doerschuk, the founders of Enter Music Publishing have published one of the most well-respected innovative music magazines in the industry, DRUM!. Now, the duo, demonstrating their creativity once again, has launched The Enter Music Network (EMN)www.entermusicnetwork.com, an industry specific ad network comprised of the top sites for drummers and percussionists.
The EMN is a group of nine web sites that together offer advertisers the ability to reach the widest market of musicians. It's an ideal venue for advertising drum equipment, recording gear and other music products, as well as musician lifestyle products including shoes, beverages, movies, cars and clothing. The network, additionally allows advertisers to market to more than 100 countries across the world. Overall the EMN reaches more than half a million drummers and more than six million ad impressions monthly.
EMN’s Percussive Partner Sites.
The key to The EMN is the group of percussive partner sites. The network includes the top drumming sites in the world, such as drumchannel, drummercafe, drummerconnection, drummerworld, onlinedrummer, musicplayers, sickdrummermagazine, drumlink, and of course drummagazine.
The key benefit of the network is its ability to target the drum and percussion industry. Other larger networks exist, such as Doubleclick, but they aren’t niche specific like the EMN. And larger networks offer access to an audience but nothing in terms of services.
"I find there is a real need for targeted networks, and services that go beyond what the big guys offer" says co-founder Phil Hood. "Advertisers need input on campaigns, creative, and how to integrate what they do online with their print and other marketing,"
Another key benefit is convenience. Rather than dealing with a variety of sites, an advertiser deals with just one integrated network. And the EMN can also offer benefits such as the creation of ads and marketing counsel.
'Managing a large web campaign is difficult," says Hood, "and we take some of the complexity out of it. We can help if you want to reach a lot of musicians quickly, or if you want a longer-term campaign."
Nate Brown, president of onlinedrummer and a partner site in the EMN believes that the network’s wide reach through all of the participating sites will make it quickly successful. “It’s quite simple. The EMN is the most powerful network of its kind on the planet,” he said. That’s why we joined since this type of network is the future of advertising.