Fang bangers unite! True Blood revitalizes HBO
Are you a fang banger? If vampires turn you on, then your answer is yes. Alan Ball's newest TV drama, True Blood, premiered yesterday to audiences who thirstily lapped it up. The show, helmed by the former Six Feet Under director, is rife with allegory, brazen sexual themes, violence and humour. HBO may have a new hit on their hands.
Adapted from a series of novels by Charlaine Harris, True Blood is set in a small Louisiana town — small enough to be near both bayous and run-down plantation mansions. It's based on the premise that vampires, two years earlier, finally admitted they were real, not myth, and started to mainstream into regular society. They "came out of the coffin," as one character describes it, because of the invention of a synthetic blood that could sustain vampires, so they no longer had to drink human or animal blood.
They can even go into bars and diners and order some — which is just what one vampire does in the opening episode of True Blood. His name is Bill, he's played by Stephen Moyer, and he's served by Sookie, a charming young waitress played by Anna Paquin.
The viral marketing campaign which launched months before the show premiered garnered a lot of attention as well - multiple websites, fake social networking accounts, hilarious spoof television spots and a prequel comic all served to drum up interest before the True Blood air date.
Vampires are so in right now.