Fledgling Wine: Twitter Slings Booze For Literacy

by Truemorist | October 16, 2009 at 08:33 am

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Twitter is now selling wine. At least Twitter is selling something. Okay, so Twitter is branding wine produced by San Francisco winery Crushpad for charity. The Twitter wine, by the way, is called Fledgling Wine, and benefits Room to Read, which promotes literacy worldwide. Each bottle of Fledgling Wine is $20, which is about $10 out of my price range.

Twitter may not have stumbled yet on a strategy for monetizing its microblogging site—at least, not in the big-bucks way that would satisfy its investors—but it has figured out how to market its own brand of wine.

So, hey, if the whole microblogging thing tanks, Ev and Biz can always take off their shoes, roll up their khakis and start stomping. Actually, it sounds more fun than the startup game, now that I think about it. Those guys are smarter than I thought.

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