Gap Holiday Commercial Boycotted By American Family Association
Gap's latest commercial for the 2009 Holiday season ad campaign is being boycotted by the American Family Association (AFA) for apparently not mentioning 'Christmas' in the TV-spot. The AFA issued a fatwā against Gap Inc., calling for a "two-month boycott over the company's failure to use the word 'Christmas' in its advertising to Christmas shoppers." But get this, in the commercial they do, in fact, mention 'Christmas'; it's actually the first Holiday mentioned!
"Go Christmas, go Hanukkah, go Kwanzaa, go solstice. . . . Do whatever you wannukkah and to all a cheery night."
On the American Family Association's website, a member published a decidedly accusatory, yet now unfounded, tirade about the retail giant saying,
Gap "does not use the word 'Christmas' to avoid offending those who don't embrace its meaning," writes Buddy Smith, executive assistant to the president of the AFA, on the organization's website. "Christmas has historically been very good for commerce. But now Gap wants the commerce but no Christmas."
"I interpret Gap's decision as a warning sign to Christians to get out there and tell people about Jesus Christ," writes Smith.
Check out the commercial below and decide for yourself if the American Family Association was mistaken in their boycott or not?