Google Logo Celebrates Very Hungry Caterpillar's 40th Anniversary

by Truemorist | March 20, 2009 at 09:34 am
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Spring has sprung on the interwebs and Google's gotten into the fun with temporary re-design of its logo that incorporates an image of the titular character from Eric Carle's much-loved classic children's book The Very Hungry Caterpillar.

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Google Caterpillar Spring Logo 2009

Google Caterpillar Spring Logo 2009

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uploaded by Truemorist

The book, which was originally published in 1969, celebrates its 40th anniversary today, and the good folks over at the internet's largest search engine have cleverly morphed their iconic typeface to incorporate the cute caterpillar and assorted leaves and fruit. This web tribute will undoubtedly help boost knowledge of Carle's work though it's not like he needs it — Very Hungry Caterpillar still sells "one copy every 30 seconds in the world, 40 years after it was originally published". That amounts to more than 29 million copies sold. So this little caterpillar is not only very hungry, but very wealthy too.

This is also not the first time that Google has tweaked their logo for holidays and special occasionsDr. Seuss, Charles Darwin, St. Valentine, Jackson Pollock, and MLK have all received the remix treatment in 2009, and these variations have been happening for 10 years!

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Amy Judd

I loved this book so much when I was young - I think I still have my copy!

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caj1

It was fun to see the logo...wish it could have been for more than just one day!

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