Hair prayer ad judged 'offensive'

A TV advert for hair stylers featuring eroticised female imagery and an extract from the Lord's Prayer has been deemed offensive to Christians.

The Advertising Standards Authority said the ad for ghd IV hair styling equipment could cause "serious offence" and must not be screened again.

The advert juxtaposed the words 'thy will be done' alongside erotic images of women accompanied by predatory text.

The Archdeacon of Liverpool was among 23 people who complained about the ad.