Hand up cow's rear phone advert plumbs depths of taste

by Paul Conneally | July 15, 2008 at 11:04 am

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The billboard ads featuring a vet with his arm inside a cow are already up and now the TV ad is ready to air (see it with the article) - just fun or just too far?

T-Mobile is set to push the bounds of taste with a new TV ad featuring a man apparently putting his arm up the rear end of a cow and searching fruitlessly for a better deal than the mobile company offers on "more minutes for £30".

The TV ad, which breaks tonight on Channel Five, is the latest in a series of commercials by T-Mobile pledging that no matter how hard consumers look, they will not find a better deal on free talk time per month for £30 in the UK.