Truemors
Napoleon called us a "nation of shopkeepers" and with high street sales down, we might very well be a nation in despair.
In a bid to brighten our day and keep the tills ringing, the manager of one corner-shop in Knightsbridge has come up with a plan.
Mohamed Al Fayed has come up with a novel way of combating the credit crunch. The Harrods owner is looking to put a smile back on shoppers’ faces by signing up West End musicals, the English National Ballet and even the stars of the BBC’s Strictly Come Dancing to appear in his Knightsbridge store.
Cast members from Mamma Mia!, Chicago and Avenue Q are all lined up to perform 20-minute showcases in Harrods as part of “That’s Entertainment”, an eight-week marketing push that begins next month.
As well as West End musicals, customers at Harrods will be able to take part in screen tests, attend beauty workshops, watch a film and meet Tony Curtis and Eva Mendes, the actors.
James McArthur, chief exec of Harrods reportedly said: “It’s all doom and gloom out there. They say retail is theatre: this will be about being fun and entertaining.” Harrods are hoping that by cheering up shoppers they will be encouraged to spend more. If nothing else, a free performance from some of the West End's leading shows will certainly get people through the doors.
Comments (0)