How to Produce a Successful Music Concert
There are some people who constantly ask how does one become or organize or plan to produce a concert?
Well, here is what you may do;
You already know most of the artists, you listen to music all the time, so you basically know which most people, your audience like and listen to most; so that's who you want to focus on booking for your next concert.
The type of the artist you are considering has to be able to fill the venue you have in mind for the concert. I have worked in the past on concerts with artists like Seal, Boyz II Men, Simple Minds, Paul Simon, etc., so I don't really know how to book an artist, not so huge for a small concert. I am currently in the middle of the negotiation to produce a great live conference event and music concert with some of the world's best acts in Sandton, Johannesburg in October 2009.
So, this is what I usually do when I plan to produce a new live concert; I first figure out the type of music I want to have for the concert and the artist(s), and then I check out the venue, it has to be the appropriate venue, the venue that my prospective artist(s) can fill out at full capacity.
And then I check out if that artist is on tour and if he or she is, if she or he will be in the proximity area. Because if they are on tour, you'll get her or him cheaper, because they already are scheduled to be in the area.
And once I check out their tour schedule, and even if they are or not on tour, then I contact their management. You can find their management contact information everywhere, CD covers, official web sites, etc., and if you can't find his or her management contact info, I usually just contact his or her record company, and this is what I say when I contact his record company.
Hi, my name is this and that, would you please give me the booking contact info for your artist "artist name". And they will be gladly give it to me, no further questions asked.
And then I contact their booking agent, and this is what I say. I am this and that, "my name", with "company name" and I am interested in booking your "artist name" for a show in "city name", and then they may cut me right off and ask me, what venue, and I tell them the venue. If they are not familiar with the venue, they will ask me how many audience does it hold, and then I tell them because I have already checked it out and know it well.
And then, they may ask me what is our budget, and here is where I don't tell them how much I have, because they are simply trying to figure out how much to charge me. And I simply tell them that I'd like to know their fees, and they will ask me how much will I sell the tickets for, and then I give them a bulk figure.
Then they may ask me if the artist will be the headliner and or will there be other artists and I tell them yes or no, depends on what/how I am doing the concert.
And then they give me a bulk figure of how much the artist charges, including lodging and air fare and ground transportation. Then if the price is reasonable, I may proceed. What they will need from me from there on is an official offer from me stating exactly my offer to the artist, fees, etc, for the artist to do the proposed show.
This is where the catch comes in. Your letter has to be worded professionally and on a company letterhead. Because they will take that letter and evaluate it and then decide whether to accept the offer or not.
If they accept the offer, they will contact me, and if they don't contact me sooner, then I contact them to follow up in a day or two. Then once I or they call me back, then they will, not me, draft up an Agreement with all the details; including their Rider Agreement, which simply details their production requirement and stuff, such as their sound, lighting requirement, etc.
They will likely require a deposit depends on your letter offer, they may require 50% up front and the rest on the day of the show before the show or a few days before the show, this is really just depends on how they trust you and or believe in your financial ability.
But before you sign and pay your deposit, make sure you also have talked and secured the venue for the exact date and time.
There are many details and stuff that follow and leads up to the show. I used to do this full time for a minute. I am a certified audio and multimedia engineer, worked for a major TV network and other Film companies around the world doing live TV news, ENG, live sound, studio recording, engineering, mastering, sporting events production, etc., and concert production. I co-founded a record label and production studios, I have worked on many numerous concerts around the world, at one of the worlds' largest out door concerts with The Rembrandts, and many other acts. So, I have the experience and skill in doing this.
I still do that, but only part time though, because I love it and now, I mostly volunteer doing sound at my church, The Potter's House Church of God in Columbus, Ohio and yes, it has one of the finest sound and TV production equipment. Feel free to come visit with us and check out our system.
So, if you need help in producing your next show, feel free to contact me. And boy, typing these long stuff is just too much time consuming, but I don't mind helping out. And I am currently located in Columbus, Ohio and I go back and forth to Los Angeles, Las Vegas, and New York. So, if I can help, just let me know.
Hopefully this helps a bit and good luck!