Hunger Games Launches New Capitol Fashion Website: #lookyourbest
The producers of Hunger Games movie trilogy have launched a new website and blog on the series, Capitol Couture... on fashion. You, too, can follow Effie Trinket.
The website is a viral marketing tool for the Hunger Games movie created by Lions Gate. It is written as the website comes from the Capitol itself.
Capitol Couture opened Monday in full and offers fashion tips from the world of Panem. For now, the site feature a profile of Effie Trinket, the District 12 escort. Capitol Couture is all about the crazy and stylish fashion of the Capitol and Districts.
The website is ran through Tumblr, and allows fans to repost the blogs they like the best.
Hunger Games is set to release in theaters on March 23, 2012 and is based on the hugely successful book trilogy by Suzanne Collins.