India's free jute bags fail to lure film critics at Cannes

So far, this year has been one of the best American shows at the 61st Cannes Film Festival with a large number of their films competing against each other and the best of Europe but, for India, perhaps, one of the worst as disappointments continue despite free jute bags' give away, writes Rakesh Mathur from Cannes for iefilmi.com.

Officials at the Confederation of Indian Industries (CII) pavilion in Cannes gave free jute bags to those who attended their press conference yesterday, but couldn't offer even a cup of tea, observed many of the participants. Normally it doesn't matter, but in this city of Champagne you can't get away with this sort of hospitality. A French speaking receptionist at the CII pavilion couldn't help if you asked her about any thing that had to with the Indian film industry. Most of the posters displayed were of Incredible India!. India's free jute bags fail to lure film critics at Cannes

This year, more than 8,000 buyers and sellers from 93 countries are in full force. Indian film companies too have a large presence. But films? Don't ask them.