The Invention Conceit - a contagious disease among title and headline writers

by jstovall | April 30, 2008 at 04:53 am
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The Invention Conceit

The Invention Conceit

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In our modern Scots-invented world of bloviation, headlines and titles can't stand the heat of a literalist's kitchen.

More and more book titles and magazine headlines try to shock readers into reading by claiming that someone or some small group "invented" some much larger than they are. The latest is a Sports Illustrated cover that claims that Johnny Unitas and Raymond Berry "invented" modern professional football. They did no such thing. Unfortunately, this "invention conceit" seems to be contagious.

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Jarrett Martineau

Hi jstovall, thanks for your post. I checked out your original blog post and it's fascinating. Could you provide an introduction to this story that would provide more context on the blog post, as well as excerpting a longer highlighted section? Thanks!

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