Jack White's James Bond Theme Used in Coke Ad

by Jarrett Martineau | September 15, 2008 at 08:55 am
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Another Way to Die
NowPublic previously reported that Jack White and Alicia Keys teamed up to record 'Another Way To Die' as a theme song for the upcoming James Bond film, Quantum of Solace, to be released in October.

However, after discovering that an instrumental version of the song is being used for a Coca-Cola advertisement, Jack White has spoken out to express his disappointment.

Watch the ad here.

White Stripes frontman Jack White has reportedly spoken out against the use of his Bond theme duet with Alicia Keys on a Coca Cola television advert.


An instrumental version of Another Way To Die, from new Bond film Quantum of Solace, is featured in a 007-themed advert for the Coke Zero drink.

He reportedly says in a statement he is "disappointed" the song is being heard for the first time on an advert.

He wrote the song for the film, "not for Coca Cola", the statement adds.

"Any other use of the song is based on decisions made by others, not by Jack White," NME.com quoted the statement as saying.

The advertisement containing the song is currently being hosted at The Guardian's website and will be incorporated into a Coke-themed TV spot as well:
The new advert is currently being hosted at Guardian.co.uk.

The song is set be used in a global Coca Cola TV advert, with Coke Zero rebranded as Zero Zero 7 to reflect Bond's 007 code name as part of the campaign.

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Rava85

Photo taken at Raconteus concert in Ferrara, Italy, in July 2008.

Davide Ravani

Rava85 has contributed a photo to this story.

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Lisa Mark Photography

My boyfriend Justin and I ran into Jack White while he was in town during the Toronto International Film Festival and he was kind enough to pose for a photo with us.

Lisa Mark Photography has contributed a photo to this story.

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S R Knox

Caught Jack and Meg at The Grand Opera House in Wilmington Delaware. Great venue with Awesome acoustics and of course The Whites Stripes rocked the roof off.

S R Knox has contributed a photo to this story.

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korybing

Live at the Fox Theatre in St. Louis, Missouri during the 2005 Get Behind Me Satan Tour.

korybing has contributed a photo to this story.

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mosesxan

All of my photos were taken at a White Stripes show at Sloss Furnace in Birmingham, Alabama on July 30, 2007

mosesxan has contributed a photo to this story.

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Martin Le Roy

Photo taken at Paris concert, the 11 june 2007.

Martin Le Roy has contributed a photo to this story.

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Dryxanne

Taken at Alicia Keys As I Am World Tour 2008 in Jakarta, 31 July 2008.

Dryxanne has contributed a photo to this story.

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earlland

the white stripes at the masonic temple detroit.oct05

credit: stephen nilsson-earlland.com


earlland has contributed a photo to this story.

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chinnian

My Alicia Keys photos were taken on 3 Aug 2008 in Fort Canning Park, Singapore. Last act of the SINGfest 2008 music festival.

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carrieconn

Photo by Carrie Connolly. Front row, July 30th, 2007, Birmingham, Alabama. Sloss Furnaces Cast Shed #1. Amazing show, hot as a furnace in there.

carrieconn has contributed a photo to this story.

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congahead

Alicia had just come off the stage at the North Sea Jazz Festival in Rotterdam, July 2008 when Matthew Cohen asked if she would pose in a picture with him. She was so kind to oblige. Martin Cohen congahead congahead@gmail.com http://www.congahead.com http://www.myspace.com/pixeldrum http://www.congahead.com http://www.youtube.com/martincongahead http://www.flickr.com/photos/photohd

congahead has contributed a photo to this story.

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memento

The Alicia Keys concert was held at the SMX in Manila, Philippines last August 5, 2008. Alicia obliged for an encore that was half an hour long...a mini concert after a concert!

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marianne van velthoven

Alicia Keys live in Ahoy, Rotterdam, The Netherlands Spring 2008
Picture taken by Marianne van Velthoven

marianne van velthoven has contributed a photo to this story.

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Peter Buitelaar

Alicia Keys, Nort Sea Jazz Festival 2008, The Netherlands
Picture is made from between the audience. Picture is made with available light. All pictures ©2008 Peter Buitelaar.

http://www.flickr.com/photos/peter_buitelaar/sets/72157606160819933/

Peter Buitelaar has contributed a photo to this story.

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alessiasphotos

this photo was taken in Rome, Italy last 6 june 2007. it has been a great show.

alessiasphotos has contributed a photo to this story.

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Roberto Gorga

My Alicia Keys's photos are from Lucca Summer Festival 2008 in Italy

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Greg Misener

Photo from The White Stripes show in Saskatoon on July 1, 2007.

Greg Misener has contributed a photo to this story.

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veiodoceu

ALICIA!!

ALICIA!!

ALICIA!!

Linda!!

veiodoceu has contributed a photo to this story.

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medwards 2007

Shot during the White Stripes' Canadian tour last year, where they played every province and territory in the country -- including free, surprise shows like this one.

medwards 2007 has contributed a photo to this story.

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tcrossman2000

This is from one of the best live shows I've ever seen. Taken during The White Stripes performance of "Hotel Yorba" at Boston University's Aganis Arena on July 23, 2007.

tcrossman2000 has contributed a photo to this story.

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D.Flik

Alicia Keys singing during a concert in Columbus, Oh. She really reached out to the audience in this performance.

D.Flik has contributed a photo to this story.

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CUTTY

AHHHHHHHHHHHH MA BIG BRO TOOK THYS PICTURE

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aN69uN

Alicia keys live at SingFest 08, on 3rd of August 08

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VT@nbells

This photo was taken in SingFest, 3 August 2008. Alicia Keys and her band, as well as One Republic, were exceptional that day.

VT@nbells has contributed a photo to this story.

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Maddy Julien

Photo : MaddyJulien

Maddy Julien has contributed a photo to this story.

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jontheatheist

jontheatheist has contributed a photo to this story.

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grahammacindoe

jack and megan at the gramercy hotel, new york, 2004.
from a photoshoot for the new york times magazine.

grahammacindoe has contributed a photo to this story.

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simpsonradio

Photo taken at Madison Square Garden in New York City on July 24, 2007.

WHITE STRIPES!!!


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Stacey Beamish

Stacey Beamish has contributed a photo to this story.

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ickythumper

http://www.flickr.com/photos/24843136@N07/

ickythumper has contributed a photo to this story.

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