James Cameron Avatar Day: 15 Minutes in 3D for Free on August 21

by Scott Wu | July 24, 2009 at 09:02 am

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15 Minutes of James Cameron's latest movie Avatar will be screened for free on August 21, 2009. James Cameron announced that it will take place in IMAX 3D theaters worldwide, and he called it Avatar Day.

The unprecedented marketing move is expected to draw crowds and increase exposure for the already highly anticipated movie.

James Cameron was the director of several box-office hits, namely the Titanic in 1997 and Terminator 2 in 1991.

Avatar opens in theaters on December 18, 2009.

We’re going to do something unprecedented. It’s a social marketing experiment. We’re going to take over as many IMAX 3D theaters and other select 3D theaters worldwide on August 21 and we’re going to let an international global audience come see 15 minutes of Avatar for free. It’s going to be Avatar day.

The worldwide trailer launch will be presented in all formats, including IMAX® 3-D, IMAX® 2-D, digital 3-D, digital 2-D, and 35mm 2-D. The trailer will also be available online.

The extended look at AVATAR will unspool only on August 21 – and only in 3-D – in select theaters and IMAX®. Details on locations and reserving tickets for this extraordinary and unprecedented experience will be announced soon.