James Cameron's Avatar Starring Sam Worthington Sets DVD Record!
Yesterday was Earth Day and 20th Century Fox decided to honor the event by releasing Avatar, an environmental-themed movie, on DVD and Blu-Ray. They were rewarded with record-breaking sales.
Avatar has "blown away" the first day Blu-ray record held by Warner Bros' The Dark Knight which sold 600K units in North America and the UK. Whereas Fox sold 1.5 million units in the U.S. and Canada. (And yet the yutzes in 20th Century Fox Home Entertainment didn't bother to send out a press release.) A so-called special edition comes out later in 2010, and the 3D edition in 2011.
Director James Cameron explained that this first release was bare-boned because it allowed space for the film to be presented in the best image and sound quality possible.
A 3D version of the picture is expected to hit Blu-ray Disc early next year. Fox and the filmmakers wanted to wait until a greater number of homes were equipped with 3D Blu-ray players. Though 3D-enabled players only recently became available, virtually all new Blu-ray players will boast that capability by year's end. The first DVDs lack even special features of the sort typically included on disc releases. A special edition release is expected to hit stores in November and will include extensive bonus features.