Jay-R Patron speaks with Viva Andrada, author and social entrepreneur

by jayr_patron | May 18, 2008 at 06:55 pm

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Social entrepreneurship holds an ever-growing importance to alleviate millions of the disadvantaged in a country beset by poverty. And their relevance to society is further accentuated by the government's deficiency in lifting its citizens out of impoverishment.

In some respects, social enterpreneurs work to uplift culture, providing the country's citizens with a leverage to seek pride in their customs, traditions, and nationality.

Viva Andrada, writer and entrepreneur, released her first book “ Light of Dawn” at the age of 17 through the help and encouragement of her former Humanities professor. And with the support of her family and friends, Viva has gone on to pursue a career in the media, starting as a staff writer for MOD magazine and eventually becoming editor of MOD Girl.
Half a decade later, she founded Fashion ART or F*ART with her sister, Happy, in pursuit of their passion for fashion while at the same time uplifting the cause of Filipino fashion designers, artists and musicians by selling their products in their store. The F*ART establishment, a striking two-story building that sticks out like a sore thumb in Kamuning’s drab (as described by Cheekie Albay of Yehey.com), also serves as an art gallery and venue for poets and musicians to showcase their talents.
In December 2007, Viva released “Survival: Your Guide to Life”, a compilation of stories from more than 150 “life guides”—various individuals from all walks and fields of life.