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Jessica Alba in Muzzled Bondage for Voting Campaign
Jessica Alba has already been featured in a controversial 'get out the vote' campaign in which she was depicted, bound in duct tape, in an S&M-themed, bondage-inspired ad for Declare Yourself.
And now, as if that weren't internet-shattering enough, Alba is appearing in an even more bizarre second part of the campaign.
I'll leave it to Videogum to set the stage:
What we want from you is simple. Please spend the next few hours harnessing all of your brain power and all of your incredible knowledge on the singular task of inventing the single LEAST EFFECTIVE and MOST INSANE get out the vote campaign you can possibly think of. Bear in mind, this get out the vote campaign should not only result in ZERO NEW VOTERS, but it should also be HARD TO LOOK AT, potentially UPSETTING, and VERY RIDICULOUS. OK, science. You know what to do. Let's see what you come up with.
Hmmm. Jessica Alba wearing a Hannibal Lecter horror muzzle while her eyes fill up with tears of sheer terror (via NYDN). EUREEKA, I think you have done it.
Let's talk edgy marketing. What do you think about Jessica Alba's newest ad showing the actress donning a pin-heavy Hannibal Lector-style mask for Declare Yourself. The muzzle is supposed to give you a physical representation of what you look like when you don't vote.
Marc Morgenstern, executive director of Declare Yourself says the campaign is working.
Yeah, that's a good way to get people to vote. Watch the video here.
Seriously. WTF.
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Jarrett Martineau
Vancouver, Canada







Most RecentMost Recommended Comments (4)
at 09:34 on October 3rd, 2008
Hahaha - I love how the guy from 90210 makes an appearance in the video too!
at 11:00 on October 3rd, 2008
Jarrett Martineau, scary times! That don't make me wanna vote!
at 11:29 on October 3rd, 2008
Jarrett Martineau, scary stuff
at 13:06 on October 3rd, 2008
Jarrett Martineau, I like this story. It's good stuff.