JWT Ad Agency Offers 90 Things to Watch in 2009

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Ever wonder what trends, fads and buzzwords are likely to become popular during the next 12 months?  Wonder no more.  JWT, one of the largest advertising agencies in the world, released a list of 90 things deemed worth watching in 2009.

“Our list points to the broader trends we’re seeing, showing the ways in which these shifts will manifest in our everyday lives,” says Ann Mack, director of trendspotting at JWT.

Among these shifts, the recession will make the biggest impact, says Mack. “A lot of what to watch in 2009 relates to consumers’ adaptation to the economic situation, from ‘affordable nutrition’ to ‘more under one roof,’” notes Mack.

The first 10 items on JWT’s List of 90 Things to Watch in 2009 appear below unranked and in alphabetical order:

1. 21st-Century Networking
2. Affordable Nutrition
3. Amy Poehler
4. Apatow-esque Humor
5. Bruno
6. Building a Beauty Arsenal
7. Buraka Som Sistema
8. Career Reinvention and Extension
9. Chat-Avoidance Services
10. The Cleveland Show

To see the remaining 80 items on the list, click here.

-- Bob McCarty Writes