Kickstarter Campaign for Jodeci Comeback
Jodeci Comeback: Is Dren Doing It Right?
Dren (aka Guerilla Hollywood; Adrian Haggerty when he's at home) has launched a Kickstarter campaign for a Jodeci comeback single. This is not a bad idea: even for brand-new bands, a clever Kickstarter campaign could finance a new album, or get a tour off the ground. All you need is a fan base, even if it's a small one.
However, Dren's Jodeci comeback campaign faces a series of problems. Not only has Jodeci not put out an album in 17 years, but it's not even clear at first if this Kickstarter is legit.
Dren, if you're reading this, here are a few tips for a successful web campaign:
- Put some effort into the project video. Yours is overexposed, and you clearly didn't know what you wanted to say before hitting Record. Maybe you were going for "casual", but you ended up with "lazy".
- "'Nuff said" is not good enough. What, exactly, will your Kickstarter donors' donations do? How about footage of your studio?
- Could you not get actual members of Jodeci to appear in your pitch video? Because you need them in your video. You're friends with DeVante Swing and Mr. Dalvin? Awesome- get them on webcam.
- Make it shareable: there must be something, anything about your Kickstarter campaign that would make donors or would-be donors want to share your project page with their friends. Discovery is a problem on Kickstarter, so each project needs plenty of help from other elements of the web.
- If you're touting Jodeci as the greatest R&B group of our time, please don't use a Wikipedia page as a link. Make your own Jodeci website if you must.
So far, the Jodeci comeback project has raised $15 from two donors. That's half as many donors as Jodeci has members (DeVante Swing, Mr. Dalvin, K-Ci, and JoJo). The goal of the project is to raise $25,000. For that to happen, this project will definitely have to be revamped.
This is not to say that Jodeci sucks, or that a comeback campaign is a bad idea. The point is that Kickstarter campaigns don't run on autopilot: to be successful, you have to start strong and cultivate it daily. Attention to detail is key. In this case, Jodeci fans may not be familiar with Dren's work; this project page does not inspire confidence in his ability to orchestrate an actual Jodeci comeback.
Dren, fix it and prove me wrong.