Culture

Largest Times Square Sign Ever Goes Live

by mtippett | November 24, 2008 at 08:56 am

256 views | 2 Recommendations | 3 comments

This seems ill timed. ...then again maybe it's the only way to get people to spend their money these days. There's life. And then there's Wallgreens.

NEW YORK (AdAge.com) -- The largest sign assembly in the history of Times Square went fully live last Thursday night, wrapping around all three sides of One Times Square, the site of the New Year's Eve ball drop. And that soaring display once again establishes Walgreens as a central landmark in America's most heavily trafficked outdoor advertising venue.

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Paschen

at 09:02 on November 24th, 2008

That may be nice from a PR point of view, however it is a waist of energy and not very environmental friendly either. And as you said the timing is rather off.

Satli

at 13:38 on November 24th, 2008

Being in New York for the first time in my life - the share amount of neon on Times Square was a little overwhelming. Even Albert Einstein looks a little scared from his own billboard.

Satli has contributed a photo to this story.