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This seems ill timed. ...then again maybe it's the only way to get people to spend their money these days. There's life. And then there's Wallgreens.
NEW YORK (AdAge.com) -- The largest sign assembly in the history of Times Square went fully live last Thursday night, wrapping around all three sides of One Times Square, the site of the New Year's Eve ball drop. And that soaring display once again establishes Walgreens as a central landmark in America's most heavily trafficked outdoor advertising venue.
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at 09:02 on November 24th, 2008
That may be nice from a PR point of view, however it is a waist of energy and not very environmental friendly either. And as you said the timing is rather off.
at 13:38 on November 24th, 2008
Being in New York for the first time in my life - the share amount of neon on Times Square was a little overwhelming. Even Albert Einstein looks a little scared from his own billboard.
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Stengel Signs (not verified)at 17:54 on November 24th, 2008
We have all the right signs