Largest Times Square Sign Ever Goes Live
mtippett | November 24, 2008 at 08:56 amby
397 views | 2 Recommendations | 3 comments
This seems ill timed. ...then again maybe it's the only way to get people to spend their money these days. There's life. And then there's Wallgreens.
NEW YORK (AdAge.com) -- The largest sign assembly in the history of Times Square went fully live last Thursday night, wrapping around all three sides of One Times Square, the site of the New Year's Eve ball drop. And that soaring display once again establishes Walgreens as a central landmark in America's most heavily trafficked outdoor advertising venue.
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