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Last orders for Guinness?
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by AlanEvans | November 23, 2007 at 12:42 pm
1188 views | 7 Recommendations | 6 comments
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Guinness is one of Britain's best loved brands, yet sales of the famous black stout have been falling year after year both in the UK and Ireland.But with nearly 250 years of history behind it, Guinness is not about to go quietly.
It has launched a fight back with a new lighter, sweeter version, Guinness Red, and a much hyped multi-million pound advertising campaign.
Will it be enough to reverse the decline?
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Most RecentMost Recommended Comments (6)
at 15:04 on November 23rd, 2007
Alan, I hope so... otherwise, I'm going to have to start stocking up -> Good stuff.
at 15:21 on November 23rd, 2007
If Guinness were to fold, a part of me would die.
at 16:16 on November 23rd, 2007
What will I have for breakfast then? Soriously, I love Guinness, I even named my cat Guinness.
at 16:25 on November 23rd, 2007
Another potential victim of global warming. As temperatures rise are people turning to lager? Or is it low carb diets? It's an uphill battle, a difficult climb when full of Guinness.
at 19:41 on November 23rd, 2007
I will certainly do my part to support a reversal of this trend.
at 07:51 on November 24th, 2007
I, too, will step up for my favorite stout. How many pints, exactly, will it take to save Guinness? Should I begin immediately?