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Little Deuce Coup
When I was looking through the New York Times this morning, this story caught my eye and I couldn't resist posting it. The Beach Boys album that the beautiful 1932 Ford (Deuce Coupe) was featured on was the first record that I bought. I was about nine at the time and I bought it at Woolworths in College Point New York. I still have the original album by the way.
The Deuce Coupe is a 1932 Ford and was famous in drag and street racing circles long before the song became a hit. The picture on the album cover was taken in 1961 and it originally appeared on the cover of Hot Rod magazine. Two years later, Capital Records decided to use it for the Beach Boys album which was released in October 1963.
The Deuce Coupe in the photo was purchased for $75 by Clarence Catallo in 1956 at a gas station in Allen Park Michigan. Clarence was only 15 at the time and didn't have a driver's license. In 1960, he towed the car out to Los Angeles and had it customized at George Barris's Kustom City in North Hollywood California where he was working at the time.
The car’s story began in 1956, when Clarence Catallo, just 15 years old and without a driver’s license, purchased a neglected ’32 at a gas station across the street from his parent’s grocery store in Allen Park, Mich. The transformation of the $75 car began immediately.
Clarence’s son, Curt Catallo, said that his father channeled the coupe, lowering the body on the car’s frame, to drop its height by six inches. The old Ford engine was replaced with a more modern and powerful Oldsmobile V-8.
Clarence Catallo headed west, towing the ’32 Ford behind a ragged Oldsmobile. In the fall of 1960, he took a job sweeping floors at George Barris’s Kustom City in North Hollywood, Calif., the shop where many well-known vehicles, including the original Batmobile and the Munster Koach, were created for films and television shows.
The efforts paid off: the Catallo Deuce Coupe was featured on the cover of the July 1961 issue of Hot Rod, a magazine covering the custom car culture.
“As a kid I can remember sitting at Beach Boys concerts and hearing ‘Little Deuce Coupe,’” Curt Catallo said. “I’d think, ‘That’s my dad’s car they’re singing about. We should get it back.’”
The son finally convinced his father that he wasn’t getting enough credit for having built the car. The car was traced to Long Island, and Bob Larivee Jr. of Championship Auto Shows contacted the owner, who didn’t want to part with the Little Deuce Coupe.
“We leased the car for a year to be used as an attraction in our custom car shows,” Mr. Larivee said. “At the end of that lease, in 1998, he agreed to sell it to me for $40,000, way more than it was worth. But Clarence wanted the car and gave me the check, so I bought it.”
The goal was to get the car ready for the Meadow Brook Concours d’Élégance in August 2000.
The team finished just in time. Fittingly, the coupe took the People’s Choice award at Meadow Brook in 2000. The Little Deuce Coupe was back in the limelight.
“My dad built the coupe to make people talk,” Curt Catallo said. “It’s a 77-year-old car modified over 50 years ago, and it still has the same effect. I think that says something pretty amazing.”
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Rory Cripps
New Port Richey, Florida, United States
Recommendations (24)
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Rhonda J Mangus
North Tonawanda, New York, United States -
Roy C
Vancouver, Washington, United States -
smkovalinsky
New York, New York, United States







Most RecentMost Recommended Comments (8)
at 07:38 on August 30th, 2009
Great story Rory
at 08:08 on August 30th, 2009
Thanks ACP! Brian Wilson, at one of the Hall Of Fame Awards shows, incorporated part of a note in his acceptance speech that I wrote to him (and slipped under his door at the Waldorf Astoria) when the Beach Boys were receiving an award. It blew my mind! Never got credit for it though! LOL!
at 08:16 on August 30th, 2009
The fact that he incorporated it in his speech is quite an acknowledgment that he received and appreciated it though. Well done.
at 10:52 on August 30th, 2009
One of my favs as a young girl. Thanks for this, Rory!
at 11:50 on August 30th, 2009
Rhonda: And you've got that name too! LOL! I guess some of us are revealing our ages . . .oops!
at 12:07 on August 30th, 2009
Yes, I've got "that name too":)! At least you refrained from the lyrics:)! And, I don't have any problem revealing my age:):)!
at 12:28 on August 30th, 2009
Well since she put me down I've been out doin' in my head . . . . I sang the lead vocal and played guitar on that song in a cover band that I was in back in the 70s. We had to lower the key though, because I couldn't hit anything above F above middle C. Now I'm lucky that I can still speak! LOL!
at 12:55 on August 30th, 2009
Thanks for sharing!