L'Oréal Have Made Beyoncé WHITE - Critics Claim - Row Extends to South African Model

by Christina 123 | August 7, 2008 at 12:40 pm

27213 views | 0 Recommendations | 14 comments

Now South African model Terry Pheto has been "whitened" by L'Oréal, it has been claimed.

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COSMETICS giant L’Oréal Paris has denied claims that promotional photographs of its newest brand ambassador, Tsotsi actress Terry Pheto, pale in comparison to the 27-year-old’s natural skin tone.

L’Oreal denies lightening Beyonce’s skin

Pheto told The Times she believed L’Oréal had not doctored the photographs, following similar questions over singer Beyoncé Knowles’ complexion in a recent international L’Oréal hair product advertisement.

“I don’t think that they [L’Oréal] have done anything to the photographs that I wouldn’t approve of,” Pheto said.

L’Oréal last week denied whitewashing Knowles’ complexion in a Feria hair highlighting product advert.

It has been revealed that L'Oréal cosmetics giants have LIGHTENED the skin tones of one of its most prominent advertisement model Béyonce, media watchers claim. L'Oréal deny the claim.

However, L'Oreal are strenuously denying they had altered her skin tone despite outrage in US papers over the Elle magazine ad.

The New York Post labelled the ad "shocking" and accused the company of making the singer look like a "weird, nearly white version of herself".

A spokesman for L'Oreal said: "Beyonce Knowles has been a spokesperson for the L'Oreal Paris brand since 2001. We highly value our relationship with Ms. Knowles.”

He continued: “It is categorically untrue that L'Oreal Paris altered Ms. Knowles' features or skin-tone in the campaign for Feria hair colour.”

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Christina 123

at 13:51 on August 7th, 2008

LOL Steady on, moonwolf !

Christina 123

at 16:19 on August 7th, 2008

"...Because You're Worth It!"

eastvanray

at 16:41 on August 7th, 2008

When I see national advertising I always assume the models have been re-touched....legs longer, abs flatter, breatst firmer, devoid of any imperfections whatsoever. This is just taking that one step further. And is it any different from taking a white model and digitally "tanning" her? I think not.

Ryan Roache (not verified)

at 14:51 on August 16th, 2008

So let me get this straight your trying to say that having a darker skin tone is an "imperfection"

Tara London (not verified)

at 06:30 on August 8th, 2008

i totally agree.it is of course shockingly rascist for a major international company to digitally alter her skin tone for the sake of appearances but it is no different to fake tanning white models and yet nobody makes a fuss about that.

Christina 123

at 08:50 on August 8th, 2008

When you consider that super-models are photographed with wide-angled lenses to make them look even slimmer and taller, and impressionable teenagers and young adults make themselves anorexic to try to achieve the "ideal look" not realising that airbrushes have been involved in this, you realise that actually, what is being said is that being "fat" (i.e., over size 10) is not acceptable, then you can see the insult in the subliminal message that being "too dark" is not either, i.e., you can be black, as long as you as near white as possible.

eastvanray

at 09:21 on August 8th, 2008

So let's jujst tell those people who have been living in caves that all pictures used in advertising are doctored so they understand that the images are not real and the problem is solved.

jskr74

at 22:31 on August 8th, 2008

I love Beyonce and I have always been a huge fan. She is a smart girl and will handle the situation with style and grace and will honor her heritage and country with elegance.

jskr74 has contributed a photo to this story.

X1979

at 04:57 on August 9th, 2008

I went to beyonces concert she's light skin but not that light she has a dark tan to her, I think that L'Oreal lightened her skin or used too much flash in the photoshoot,also they made her light on the box because they want the product to be for white people as well as black people and if they put a black woman on the cover white women are gonna think the hair color is for black people......just a thought....should of put her on something else or another color besides blond.

X1979 has contributed a photo to this story.

kaol (not verified)

at 18:18 on August 9th, 2008

What the hell is the big deal about?? Beyonce looked white even before the "touch-ups". She has NO black person traits in her face. Why? CAUSE SHE'S HALF WHITE! All they did is make her look pale instead of tanned as she usually looks. But her features are still the same...and they're still the features of a white person.

She's pretty, though. A little fake looking (as usual), but pretty.

MEMEME (not verified)

at 18:20 on August 9th, 2008

And is it any different from taking a white model and digitally "tanning" her? I think not.

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Exaclty! Why is it a big deal when somebody's digitally made whiter, but it's not a big deal when someone's digitally made darker, huh??? Double standart much?

Amrazzi.com

at 19:54 on August 9th, 2008

At her concert at the Staples Center in Los Angeles last December. Photo Credit: Stephanie Ratner-Stauber on www.Amrazzi.com, your destination for sharing amateur paparazzi photos.

Amrazzi.com has contributed a photo to this story.

Dr.R. Clavan (not verified)

at 13:45 on August 19th, 2008

I don't care what colour they are, I always switch of the lights anyway before the party starts.

sanguinegurl07

at 13:39 on August 29th, 2008

I believe Beyonce Knowles is one of the most beautiful & talented women in the world, but with that blessing also comes criticism. Why would people think that the photographers "whitened" her photographs. Even though I have not had the privelege to meet her in person, I have seen untouched (as far as I know) non-makeup photos of her and she indeed has the capacity & the ability to shine all on her own. In the immortal words of Mary J. Blige "Let em get mad/They gonna hate anyway/Don't you get that?/Doesn't matter if you're going on with their plan/They'll never be happy/Cause they're not happy with themselves ["Work That]".
In any case

sanguinegurl07 has contributed a photo to this story.