L'Oréal Have Made Beyoncé WHITE - Critics Claim - Row Extends to South African Model

"...Because You're Worth It!"

When I see national advertising I always assume the models have been re-touched....legs longer, abs flatter, breatst firmer, devoid of any imperfections whatsoever.  This is just taking that one step further.  And is it any different from taking a white model and digitally "tanning" her?  I think not.

i totally agree.it is of course shockingly rascist for a major international company to digitally alter her skin tone for the sake of appearances but it is no different to fake tanning white models and yet nobody makes a fuss about that.

When you consider that super-models are photographed with wide-angled lenses to make them look even slimmer and taller, and impressionable teenagers and young adults make themselves anorexic to try to achieve the "ideal look" not realising that airbrushes have been involved in this, you realise that actually, what is being said is that being "fat" (i.e., over size 10) is not acceptable, then you can see the insult in the subliminal message that being "too dark" is not either, i.e., you can be black, as long as you as near white as possible.

I love Beyonce and I have always been a huge fan. She is a smart girl and will handle the situation with style and grace and will honor her heritage and country with elegance.

jskr74 has contributed a photo to this story.

I went to beyonces concert she's light skin but not that light  she has a dark tan to her, I think that L'Oreal lightened her skin or used too much flash in the photoshoot,also they made her light on the box because they want the product to be for white people as well as black people and if they put a black woman on the cover white women are gonna think the hair color is for black people......just a thought....should of put her on something else or another color besides blond.

X1979 has contributed a photo to this story.

What the hell is the big deal about?? Beyonce looked white even before the "touch-ups". She has NO black person traits in her face. Why? CAUSE SHE'S HALF WHITE! All they did is make her look pale instead of tanned as she usually looks. But her features are still the same...and they're still the features of a white person.

She's pretty, though. A little fake looking (as usual), but pretty.

And is it any different from taking a white model and digitally "tanning" her?  I think not.

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Exaclty! Why is it a big deal when somebody's digitally made whiter, but it's not a big deal when someone's digitally made darker, huh??? Double standart much?

At her concert at the Staples Center in Los Angeles last December. Photo Credit: Stephanie Ratner-Stauber on www.Amrazzi.com, your destination for sharing amateur paparazzi photos.

Amrazzi.com has contributed a photo to this story.

I don't care what colour they are, I always switch of the lights anyway before the party starts.