M.I.A., Karen O, Joan Jett to sell Converse sneakers

uploaded by lifeofmychucks February 28, 2008 at 08:51 am
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M.I.A., Karen O, Joan Jett to sell Converse sneakers by lifeofmychucks

"Your Prime Minister to ya employer,

Ego lovers need more power

The trend-setters make things better

Don't sell out to be product pushers..."


Ok, let's see now.
Who was that again?

Oh riiiiight....that was M.I.A., of course!

Yes, kids, hypocrisy is alive and well in the music biz. And so is using your indie-chic celebrity image to slang Chuck Taylors.


We tend to associate Common with dapper headwear (and safe sex and vodka), but a new advertising campaign will use the MC's likeness-- as well as those of M.I.A., Sid Vicious, Karen O, Joan Jett, and Green Day's Billie Joe Armstrong-- to promote shoes.



Converse is celebrating its first century of existence this year with a campaign called "Connectivity", which gets its name by "visually 'connecting' past and present Converse icons," according to a press release.



In addition to the aforementioned musicians, the "Converse icons" in the campaign include James Dean, Hunter S. Thompson, and NBA star Dwyane Wade. "Connectivity" will also feature a few other, region-specific faces, including Ian Curtis (UK), Jane Birkin (France), and Nina Hagen (Germany).
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NP! ID: 821740
Title: M.I.A., Karen O, Joan Jett to sell Converse sneakers
File Size: 500 × 333 – 64.01 KB

Created: Thu, 02/28/2008 - 8:51am
Modified: Thu, 02/28/2008 - 8:51am

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