Mad Men Barbie Collection Marks Season 4 Premiere, Great Reviews

Heather Havrilesky of Salon.com raved: 'Genius is the only word that does Matthew Weiner's work justice.'

'A return to form if the first episode of season four is any indication,' writes Alessandra Stanley in the New York Times.

The Chicago Tribune's Maureen Ryan gushed: 'I'm stupendously glad that Mad Men is back.'

“The show has such a beautifully art-directed look. The color of the room or the cigarette case, all of it is thoughtful,” he said.

Once the folks at Mattel learned that “Mad Men” creator Matthew Weiner was a fan of Barbie, the collection, a year in development, was born.

The collection features suave ad men Don Draper and Roger Sterling, complete with cufflinks. The Draper doll features a "painted 5 o'clock shadow [that] adds to his good looks, as does his dreamy gaze."

Cast members from the show also turned out for the 9 p.m. premiere, which aired a full hour before everyone else on the East Coast watching at home.

“It’s a dream come true to be here in the middle of Manhattan for the premiere,” Elizabeth Moss, the actress who plays Peggy, told the Daily News. “I live in New York. I love this city and I’m proud of it.”