Metallica Takes Fans Inside New Album

by Jarrett Martineau | May 12, 2008 at 05:21 pm
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Mission Metallica - Official New Album Preview #2

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Mission Metallica - Official New Album Preview #2
Will Metallica opt for a pay-what-you want, free, or fixed price level of fan engagement? Note the last line of this highlighted story. It sounds like it's anyone's guess.
As the September release of its first album in five years draws near, Metallica has launched a Web site to offer fans exclusive content and teasers of new songs.

At "Mission: Metallica" (http://www.missionmetallica.com/), a preview clip shows the rock band recording and clowning around in the studio. Fans who sign up will be eligible to "win backstage passes to every show this summer," among other special offers.

"Mission: Metallica" also has a "platinum" level, entitling fans to a copy of the new album delivered on its release date, weekly "fly on the wall" video clips, contests to travel to shows or Metallica's San Francisco compound, live show downloads, ringtones and more.

It is unclear what, if anything, the services will cost.

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