Misogyny and Advertising are Often Intertwined
In Canada and the United States women enjoy a measure of equality but the hard earned status of personhood is fragile at best. Built into and part of our culture are subtle and not so subtle coercions. One of the more blatant avenues is through the advertising media. Often young women are depicted as sexually available if you are driving the right sort of car. How is this misogynist? It depicts the woman as driven by avarice, willing to trade sex for a ride in a luxury car. The following is a more extreme example. It is easy to draw the inferences here.
With the tagline "We Are Animals," the campaign's images, shot by the oh so uber-hip photographer Ryan McGinley, depict women in the wild in various states of undress hunted, well, like animals. There's a video too.
Somehow, this high concept is supposed to sell jeans. Mostly, it's just pissing people off. In reality, it's just bad advertising that's trying to pass itself off as high art.
See all the "high art" here.
Ads that depict women as things or animals or sex objects give permission to those who would do violence to them. Why? Because the women are not fully human. It is easy to point fingers at the populations in Afghanistan for their misogynist behavior and ignore the misogyny here in North America that women face every day in the advertising media.