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Mrs. Fields Scrambles to Add Christmas to Online Site « This Week's Top Scrooge
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by TheBigRuski | October 12, 2007 at 10:38 am
1308 views | 12 Recommendations | 3 comments
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Type in “Christmas” into the Mrs. Fields website search box and you get a page that states: “Sorry, no records were found with the search parameters you provided. Please try a new search now.”
This Week’s Top Scrooge - October 12, 2007
Pity, apparently some of us are shopping Christmas gift ideas now and thought cookies, maybe even Mrs. Fields cookies, would make a good gift…especially if they were Christmas-themed.
At least that was the case laid out recently by the American Family Association (AFA) in an Action Alert email headlined “Mrs. Fields bans Christmas from their products.” The alert stated that “Diane H. of Michigan called Mrs. Fields and asked to speak with a supervisor in customer service about why they banned Christmas, the supervisor told Diane that they do not offer anything with Merry Christmas because they don’t want to offend anyone.”
AFA has been monitoring these sort of Christmas shortcomings by retail companies for three years. The first one on its radar this year? You guessed it…Mrs. Fields...(more)
UPDATE: By late Friday afternoon, searching for “Christmas” on the Mrs. Fields website produced three gift items that will be ready for shipping November 1st. They include the Twelve Days of Christmas Bundle, Christmas Tree Cookie Cake, and Holly Berry Christmas Cookie Cake.
UPDATE: Oct. 13, 2007 - Comments posted with the story include a franchise owner's comments that include the Mrs. Fields letter to its franchisees. Go to story for letter.
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jdong
Seattle, Washington, United States
TheBigRuski
Orange County, United States
Most RecentMost Recommended Comments (3)
at 10:50 on October 12th, 2007
TheBigRuski, it seems like Chirstmas is getting earlier every year. What about cookies without slogans on them? I think the extreme reactions are on both sides of this debate.
at 10:57 on October 12th, 2007
This happens to be a group that monitors this sort of thing quite closely...and their radar went off early this year!
at 08:07 on October 13th, 2007
Since so much of annual retail action happens around the holidaze, you'd think that Mrs. Fields would absolutely own Christmas cookies.
(Aside from preferring to patronize local businesses, one of the reasons I avoid malls is that I'm drawn to Mrs. Fields like a moth to flame... she's my chocolate-chip Mrs. Robinson!)