MTV launches new Arabic service
Hmmmmnnn......respect the culture without diluting the brand. I don't think this will work. MTV is famous for showing half-naked girls strutting their 'wares' and I believe this won't go down well with the Arabian authorities. Good luck to MTV anyway. Long may their head live on their necks.
The music and youth lifestyle channel MTV has launched an Arabic service it hopes can tap into a booming appetite for Western-influenced culture.
MTV says it hopes to respect local culture without diluting its brand.
The MTV Arabia service will screen Arab music videos, talent shows, and international programmes like Pimp My Ride adapted for Arab audiences.
It says it hopes the channel can act as a cultural unifying force in a region known for political tension.