"MySpace Celebrity": Social Networking for the Stars

by Jarrett Martineau | January 10, 2008 at 12:54 pm

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With an appropriate nod to Seinfeld, perhaps we can remix a 90s slogan to work in the new millenium: Celebrity now!

Myspace Celebrity will allow celebs to communicate directly with their fans, via the social network, and to control their image.

Haven't celebs already got this down to a science? Isn't that what their blogs, reality tv shows, and 'independently-produced self-promotional videos' are for?

MySpace has launched MySpace Celebrity, the celeb arm of the social-networking site. It's very...purple. The channel intends to empower previously disenfranchised celebs to "communicate directly with fans and control their voice." MySpace founder Tom says, "It's a natural extension for us to now offer them an aggregated channel where they can be in control of their own image." Hey, isn't that what they pay other people to do for them? And what about content? Oh, there will be content. Along with an exclusive news partnership with People.com, "Mathew (sic) McConaughey has provided MySpace Celebrity with an exclusive Q&A," among other things.

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