NCAA Removes Focus On The Family Ad
NCAA Removes Focus On The Family Ad: Says Focus On The Family, not inclusive.
The NCAA has removed a Focus On The Family advertisement from one of its websites. The National Collegiate Athletic Association (NCAA) removed the Focus On The Family advertisement after complaints from faculty and directors that Focus On The Family's position on gays and lesbians is a violation of the open inclusive policy of the NCAA.
The ad in question was not about sexuality. It featured a father holding his son and the words, "All I want for my son is for him to grow up knowing how to do the right thing." Like the Tebow ad, it included the address of Focus on the Family's Web site and the slogan, "Celebrate Family. Celebrate Life."
Focus on the Family spokesman Gary Schneeberger said that if such material were "all of a sudden labeled hate speech, we have deeper problems in our country than we even know."
Williams said the decision to pull the ad was based not on the message but on the messenger.
The Focus On The Family NCAA advertisement is interesting because it seems Focus On The Family is choosing Sporting events and organizations as part of its marketing message.
Prior to the Super Bowl Focus On The Family received attention for an ad featuring Heisman Trophy Winner Tim Tebow who participated in what many say was an anti-abortion advertisement.
Pat Griffin, a former professor and consultant to the NCAA on LGBT issues, wrote, “Focus on the Family is a right-wing Christian political organization that not only opposes a woman’s right to choose whether or not to have an abortion, they also are one of the most powerful national opponents of civil rights for LGBT people. … Now they want to impose their values on the NCAA tournament and college basketball fans and the NCAA and CBS are inviting them to. They are rolling out the red carpet and I am deeply offended by the NCAA’s complicity in this.
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Omaha, Nebraska, United States