The New James Bond: Environmental EcoGeek
EcoGeek.org comments on the environmental tech in the latest James Bond film. Apparently the film features elite criminals who use astroturf groups in a grab for control of water (a real-world threat). James Bond takes them out of course, smashing a gas-guzzling Aston Martin in the beginning of the film, and babying his hydrogen-powered Ford Edge at the end. The film also features the Ford Ka (driven by hot chick who kicks ass), which gets 38 mpg and isn't sold in the US (??? Detroit wants a bailout?). Also, the villain's hideout is powered by hydrogen batteries.
007 isn't generally known for being friendly to anything except the ladies. So being friendly to the Earth certainly hasn't ever mattered. The question is, now that green-tech is awesome, and green-style is sexy, what's a Bond to do?
Quantum of Solace seems to take two stances on the issue.
First, green chic is lame. The lead villain of the movie (who shares my last name, unfortunately) is beyond greenwashing. His energy company has been pretending to buy up ecologically sensitive areas, but really he's trying to control the world's water. Sounds like a page out of T. Boone's playbook to me.