Nike Designs Shoe For Native Americans

by Karen Hatter | September 26, 2007 at 11:59 am
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SUMMERTIME ON NATIVE AMERICAN FLUTE

For the first time, Nike has created a shoe designed for a specific ethnic group. According to the shoe maker, the Native American foot has a unique shape and size.


From the article:


Nike said it is the first time it has designed a shoe for a specific race or ethnicity. It said all profits from the sale of the shoe will be reinvested in health programs for tribal lands, where problems with obesity, diabetes and related conditions are near epidemic levels in some tribes.


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Victoria Revay

I watched the report on it and it's interesting.  Racial profiling for shoes.

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Karen Hatter

Yeah, me too, Victoria. Who knew Native Americans had unique feet?

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ppeggy

They only surveyed 200 people.  That isn't nearly enough to make a generalization.  I'm surprised they are manufacturing on that basis.

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