NIN: New Album Pulls In $1.6M In First Week

by Jarrett Martineau | March 13, 2008 at 10:31 am

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As we reported last week, Trent Reznor's mixed price point distribution model for the latest NIN album has been paying off in spades. Initial estimates put the first few days of sales at $750,000.

Now that dollar amount has climbed to a whopping, one-week total of $1.6 million. It may not be a model that can be duplicated by other artists, but for the loyal NIN fanbase, it seems to be working just fine.

The online release of the new Nine Inch Nails album, "Ghosts I-IV," resulted in just under 800,000 transactions in its first week, totaling $1.6 million in revenue, the band revealed.

Orders include free and paid downloads, as well as online orders for physical products like various limited-edition vinyl releases, CDs, and a dual-CD box set. NIN will not release traditional sales figures to SoundScan.

The $10 dual-CD set is scheduled for release in Australia and Japan on April 5, in the U.K. and the rest of Europe April 7, and in North America on April 8.