One-Tweet Wonders: Abandoning Twitter
Ten percent of Twitter users account for a whopping 90% of total tweets. (You know who you are!) Leaving aside the argument of "power user" vs. "someone with nothing better to do", let's look at the people who sit at the back of the tweet classroom: one-tweet wonders. I'm talking about those hit-it-and-quit-it tweetsters who post but a single tweet.
Usually these tweets range from the preditable ("testing") to the banal ("eating breakfast"), with some straying toward the vaguely insulting ("twitter deez nutz").
Currently, more than 60 percent of U.S. Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention.
Rest assured that your humble Truemorist has true Twitter staying power.