Paramore Music Video Premiere Via Twitter: "The Only Exception"

by amyellensoden | February 17, 2010 at 11:06 am

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Paramore's highly anticipated music video for "The Only Exception" is finally available for viewing as of 11:00 am this morning. Paramore's music video is available on their band's site paramore.net. Lead singer of Paramore, Hayley Williams, pre-empted the music video release yesterday with a post on her Twitter account. Here's what Hayley had to say yesterday:

Our NEW VIDEO for "The Only Exception" will be up at www.paramore.net TOMORROW @ 11AM! about 17 hours ago from web

Today, a new post on Paramore's website blog announces the arrival of the music video for "The Only Exception."

It's here! Paramore's new video for 'The Only Exception' premieres today on paramore.net. Click HERE to watch it now and be sure to sign up as a member to leave a comment to let us know what you think about it!

The Paramore music video had an early access pass for Twitter users. They simply had to sign in with their Twitter username/password to unlock a link to the video. The link and #paramore was retweeted from that Twitter account, allowing the user access to the video premiere.

Paramore has done this before with the video premiere for "Brick By Boring Brick" off the same album - Brand New Eyes. It's definitely been an effective way for the band to generate hype and direct their fans' attention towards the release of their new material.

Previous Coverage - "Brick By Boring Brick" Video Premiere