Pepsi Max Lawsuit Video: War Sues Over 'Why Can't We Be Friends'
Pepsi Max Lawsuit: Pepsi TV Commercial Uses Why Can't We Be Friends - War Sues Pepsi, video
The 1970s soul-funk band, War is declaring war on Pepsi in the form of a lawsuit. War has filed a lawsuit against a Pepsi Max Commercial (see video) that uses their song Why Can't We Be Friends?, according to TMZ.
According to War, the band "did not consent to the use of their performance" in the spot -- and claim the commercial is a "deliberate violation" of their licensing arrangements.
War ain't cheap -- the band wants more than $10 million in damages.
So far Pepsi is not talking but clearly this will become an issue about rights. If War clearly holds the rights to Why Can't We Be Friends? then it is surprising Pepsi would not have licenses the song from them.
If a music publisher or some other third party owns the rights to Why Can't We Be Friends? then there may be some ambiguity concerning licensing rights.
Either way, Why Can't We Be Friends? by War is a classic - perhaps only eclipsed by Low Rider