Pepsi Max "Love Hurts," Separatist Commercial

The 2011 "Pepsi MAX- Love Hurts -- Crash the Super Bowl" commercial depicts a *Diasporan woman kicking, slamming, snatching and throwing, as tools for managing and controlling of her husband's diet, and he accepts this, without complaint.  Ultimately, when the husband openly displays pleasure at the sight of a good-looking white female, his wife's violent reaction toward him, causes an injury to the woman, and the husband and wife flee the scene.

The funny thing about the commercial is, that you have to be cognizant of racist ideology, to laugh.  If you did not "know" that Diasporan women are emasculating, you would be aghast at the brutality of this woman.  If you did not "know" that Diasporan men are wimps, you would be dismayed by this man's failure to defend himself.  And if you did not "know" that Diasporan men have an uncontrollable desire for white women, you would be amazed that this man would so openly lust after another woman, in front of his wife.

No one wants a woman who is mean, violent, overweight, and in need of the assistance of a fashion consultant.  No one want a man who allows himself to be pushed around, is untrustworthy, and hankering to get laid by women who are not his wife.  So, very early into the commercial, we learn — these people are not deserving of love.

Then the open, friendly white female is used to help us understand that it is dangerous to befriend these people, because they are trouble.  If you're proximate to them, their trouble is likely to spill over onto you.

And, when trouble comes, the husband and wife join together, in a mutual decision to flee —   letting us know that they actually do belong together.  In the proverbial, "they deserve each other" sense.

The message being, white people should not partner with these people because the women are unattractive and mean, and the men are weak and lustful —  and they are dangerous.  Making the case that people of African descent are essentially undesirable.

These images, actions and caricatures speak the unspeakable, without saying a word.  It is **the language of racism and sexism, a language that has many tongues.  If you're Brad Bosley, you make a commercial that heightens racial stereotypes; but if you're Newt Gingrich, you give enormous weight to having a parent who is an African national, overruling a lifetime in America, with an American parent, due to a brief meeting with a Kenyan parent, and a one time glimpse of Kenya.  Concluding that it makes President Barack Obama "so outside our comprehension, (unless) . . . you understand Kenyan, anti-colonial behavior . . ."

With sophisticated indoctrination like this, is it any wonder that our children are becoming racist — against our will . . . 

*Diasporan: A descendant of a survivor of the African Diaspora.

**The Language of racism and sexism  is "spoken" by antics, gestures, stereotypes, images, omissions, admissions, confusion, misstatements, rumors, wrong ideas and inappropriate behavior, all of which are designed to trigger unconscious beliefs, that devalue, sabotage and undermine the target-subject.