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Price For A Pint is Pinching Microbrewers
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by ScienceDave | May 3, 2008 at 08:34 am
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Sadly, the price of 2007's world's most popular drink may be on the rise.
There were a number of reports by Canadian news outlets yesterday (and, according to Google news, New Zealand outlets as well) that, due to rising grain prices worldwide, the hops used to flavor beer have also increased. The result, accoding to a Global News Vancouver TV (last night), is $2-3 more expensive six pack.
However, the Toronto Star reports today that this is a bit of hog wash, claiming:
"It all seems to be coming from comments our CEO made at the annual shareholders meeting earlier this week," said Julija Hunter of Labatt Brewing Co., whose parent company, InBev, is headquartered in Belgium.Carlos Brito, InBev's CEO, had suggested the brewer may have to increase prices to offset rising commodity prices, such as barley, which has doubled in the past year.
But, Hunter said, there are "no plans to increase our prices at this time."
Likewise, Canada's second-largest brewer, Molson, insisted there "wouldn't be a trigger-happy increase," and is maintaining its prices.
Andre Fortin, of the Brewer's Association of Canada, said it's likely the microbreweries are feeling the pinch the most as they don't have the bulk-buying power of the larger brewers to help keep commodity costs down.
I think I'll go by a case...just in case.
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Most RecentMost Recommended Comments (1)
at 08:44 on May 3rd, 2008
It's best not to get hit by a sudden shortage, I agree! Truly, though, macrobreweries like Molson, SABCMiller, etc. are cushioned by their bulk-purchasing abilities, wehreas smaller outfits can get hit hard by materials costs. Even at the best of times, microbrews are more expensive then their 24-pack brethren.