Psychographics of Social Networkers revealed

by biverson | May 6, 2008 at 07:41 am

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From Socially Isolated to Stay-at-home Moms, to Upscale Grays, this is a quick and interesting read about how advertisers are waking and making sense of social networking as a potential way to snag customers.

Simmons Research, an Experian company, has chronicled the predilections of consumers in its National Consumer Study since 1960, and recently added social media to its survey. That includes social-networking sites, blogs, message boards, podcasts and e-mail.

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