Radiohead says no more music freebies

by Amy Judd | April 29, 2008 at 06:23 pm
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It was one of the best marketing moves in the music industry to date. Radiohead gave fans the choice to decide what they wanted to pay for their album 'In Rainbows'.
However, the band have announced that they will not be repeating the move with their next album, or any of their singles.

"I think it was a one-off response to a particular situation," Thom Yorke said of the band's decision last October to let viewers pay what they wanted for digital downloads of the new album "In Rainbows."

"Yes. It was a one-off in terms of a story. It was one of those things where we were in the position of everyone asking us what we were going to do. I don't think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time," Yorke told the Hollywood Reporter.

Radiohead's decision to allow fans to pay into the online equivalent of an honesty box for the album came shortly after it walked away from troubled record label EMI, sparking acres of comment about the future direction of the music industry and the dwindling revenue pot from CD sales.

The band has remained quiet about whether the experiment was a success, with many fans thought to have downloaded the album without paying anything at all. "In Rainbows" was later released conventionally as a CD, and topped the U.S. and U.K. charts.

The groundbreaking move towards potentially free music has been adopted by a number of artists including Prince and Nine Inch Nails. Most recently fellow English rockers Coldplay said Monday that they would give away its new single "Violet Hill" free of charge, resulting in the group's Web site crashing the next day due to demand.

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Jarrett Martineau
Jarrett Martineau
flagged this story as Good Stuff

at 07:57 on April 30th, 2008

I love these guys for doing it as a one-off. No big deal, we'll just give our album away for free...and then maybe do something totally different for the next record. Classic.

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