Culture

Reality bites, don't judge food by its cover

by ryan | March 25, 2008 at 11:24 am

445 views | 0 Recommendations | 2 comments

This study documents in scientific fashion what we all know; food advertising is deceptive. It never looks like that package. Some of the discrepancies between the package the actual item are shocking. Check out the video here and share your reality bites advertising deception stories. I feel for the guys who had to actually eat the food.

A German website, Pundo3000.com, has conducted a study of 100 different products by comparing the look of the products as shown by the packaging with the actual contents inside the boxes. Quoting the website, which is in German: “All products were purchased, the packaging photographed and the contents prepared and photographed too. All products were then eaten up.” and also: “The purpose of the project is not to discredit any brands or products but to critically compare the packaging advertising with the inside contents”.

1 See all footage | View Slideshow

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missginsu

at 17:52 on March 25th, 2008

The ramen within bears only a passing resemblance to the package illustration. Bring your own sliced limes, chilis and flames to the table, and you might have something worth getting excited about...

missginsu has contributed a photo to this story.