Bling Meltdown: Recession-Ruined Rappers Resort to Rented Jewelry

In an attempt to keep up appearances, celebrity jewelers say rappers are asking them to make medallions with less-precious stones and metals. Some even whisper that the artists have begun requesting cubic zirconia, the synthetic diamond stand-in and QVC staple.

"A lot of these rappers simply don't have the money for real stuff anymore," says Jason Arasheben, who crafts custom jewelry for wealthy clientele, including Saudi royals and Hollywood movie stars, at his California boutique called Jason of Beverly Hills. "It's to the point where they are wearing imitation jewelry, and that's ridiculous."

Mr. Dang's "grillz" sales also have fallen off 60% in the recession. He and his business partner, the rapper Paul Wall, helped popularize the bejeweled dental retainers earlier this decade, when diamond-laced varieties molded with platinum were selling for tens of thousands of dollars.