Reggae Gets a Boost
The Global Reggae Industry recently received a well needed boost with the launch of the industry’s first computerized chart compilation.
The chart dubbed “Global Reggae Top 40” utilizes a specially written software that collects and aggregates quantitative and qualitative music metrics from over 200 data sources to create a weekly singles top 40 and a weekly video top 40.
The results are posted online each Monday at 6:30pm.
Created by Jamaican tech guru Lloyd Laing, the charts are the culmination of four years research and development in an attempt to create a valid reflection of the trends and taste of Reggae fans worldwide.
Laing stated “ The project was birthed out of a realization for the need of a reliable Reggae music chart that accurately represents the tastes and trends of reggae consumers worldwide.”
With the staggered decline of record sales over the last 15 years the data accuracy of Reggae Charts worldwide have been aggregated using a number of inefficient methodologies that have been plagued by payola schemes.
In recent times “vote” charts have surfaced using telephone voting techniques that still leave a vast margin for error in the reflection of its data. In a global business environment that relies heavily on consistent data to enhance ones market position, the Reggae industry has literally starved itself from the new lucrative business opportunities that present itself in the 21st century marketplace, because of a lack of data.
With no metered sense of direction many potential overseas and local investors shy away from the Reggae Industry because in the real world of business, the fact is, “To invest, you need numbers”.
The chart has been well received by industry stalwarts and fans worldwide and has been regarded as breath of fresh air for an struggling industry.
You can view this week’s results at http://www.reggaetop40.com