Researchers Investigate Box Office Impact Vs. Original Movie

Although movie sequels don’t always do as well at the box office as the original, they tend to do much better than non-sequels, according to a new study in the July Journal of Business Research. And timing is everything – the sooner the period between releases, the better.

According to a recent joint study by Binghamton University, State University of New York, and Florida Atlantic University, sequels do not match the box office revenues of the parent films. However, week-by-week, they do better than non-sequels – more so, when they quickly follow the original.